von graff/studio

Article & Woogies.

Von Graff was asked by article, an artist led gift company,
to refresh the companies Identity. The final logo has been
designed with a very contemporary feel to compliment the
companies outlook and highlighting the word "Art" from the
title to inform audiences as to the companies field.
The 'I' falling off the circle is to provide a break in the
perimeter of the circle thus inviting the viewer into 'Article's
little world'. The second piece of branding is for their toy
product line called 'Woogies'. Article wanted to have an air
of 70's New York to the feel of the branding, this resulted in
the design of a retro, fun and friendly logo using the brown
corporate colour palette. The studio has also designed a
range of packaging for the Woogies, using the same theme
for direction we designed brown paper grocery bags that
feature the Woogies and Article Branding.