Flock Records.
This branding was produced for a new independent record
label. The message that the label wanted to portray was the
companies individuality and the strong relationships and
commitments with their artists. A uniformed identity and
style guide was created for all their printed matter and
record sleeves. One radical aspect of this is never having
the artist on the cover. The bird logo represents a lone bird
away from the flock communicating the labels desire to
stand alone from other companies.
